Course Hero has the largest online library of community-sourced learning materials for any college course at any university. The product enables students to easily find the content they are looking for to create a stress-free study experience.
FEATURE LAUNCH
With the addition of their latest AI feature, “Chat With PDF”, Course Hero wanted to run a set of ads to acquire new users. The messaging and visuals incorporated differentiators, seasonality, task-oriented, and benefit-led variants which were tested against one another to gauge audience preference.
Client: Learneo / Course Hero
Role: In-house contractor, Design
EVERGREEN
In evergreen campaigns, the creative variants focused on creating intrigue with playful messaging about the product’s features and benefits, and a combination of people-focused imagery with UI elements overlaid.
RESULTS
The campaigns resulted in significant performance uplift and a strong indication of favored creative, enabling the business to continue to hone their messaging strategy.
