Othership brand roll-out
Othership is building the future of emotional wellness through social bathhouse experiences and an immersive breathwork app. In this project, I worked on developing the brand’s new look and feel, and rolling it out across Web and ASO.
Web
The goal was to clarify the difference between two products - the in-person experience, and digital app subscription.
I broke it out into three pages; one Othership overview page with links to both offerings, and two separate product pages which would deep dive into the services and benefits of each.
Iconography
As part of the web ask, a need arose for a set of icons to visually describe various aspects of the business. Consistent with the linework in other assets in the new brand guidelines, I developed this set for use across marketing communications.
APP STORE OPTIMIZATION
Updating App Store screenshots across 5.5, 6.5 and iPad size. Refreshed with the new brand, adding social proof and creating A/B test variants.
