coconut girl
A small-batch paleo frozen dessert company required a new look and feel which would enable their products, particularly their ice cream sandwiches, to have more presence alongside their competitors on the shelves of local stores. The existing packaging was simply a cellophane pouch with a branded sticker.
The visual approach was a nod to Californian heritage—a fresh, beachy, summer's day feel with a hint of retro diner, while personifying the character of the brand with vintage pin-up postcard-style illustrated icon.
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