VIRGIN ATLANTIC 787

To celebrate the inaugural flight of their new fleet of Boeing 787 Dreamliners, Virgin Atlantic threw an exclusive party at 35,000ft. Traveling from the UK to Atlanta, GA, guests celebrated one of the plane’s many luxury capabilities—on-board wifi—with a concert that was live-streamed to viewers back on the ground.

To commemorate the event, Virgin Atlantic commissioned a short run of 52-page photo books and custom slip cases that could be gifted to the guests and delivered in time for Christmas.

SPEC

Book: Pages - 48pp 4/4 on 170gsm silk. Cover - 6pp 4/4 on 250gsm silk with panoramic back cover + silk laminate finish, digitally printed on HP Indigo 10000 and PUR bound.

Packaging: 100gsm 4/0 silk, lithographically printed on Heidelberg 12-color press with UV finish, mounted onto e-flute and produced on a Zund G3 Digital Cutting System.