ideology men’s
Macy’s Ideology Men’s brand launch involved three hero influencers who represented the everyday athlete accomplishing extraordinary feats.
A pre-launch, brand awareness social advertising campaign showcased their inspiring stories and impressive athletic abilities in video and photography. Upon launch in-store and online, a series of product-focused website click campaigns were activated by retargeting audiences.
Phase two of the campaign produced 7-figure revenue results for the brand, at roughly 20x ROAS.
awards
Communicator Award of Excellence: Content & Marketing Campaign: Branded Social Campaign
Communicator Award of Distinction: Content & Marketing: Social Video
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